Think, Type, Post

Social Media Training and Awareness Think, Type, Post The U.S. Army is a values-based organization where everyone is expected to treat all persons as they should be treated – with dignity and respect, as outlined in AR 600-20. The U.S. Army defines online conduct as the use of electronic communications in an official or personal capacity in a […]

Soldiers and Families

Social Media Training and Awareness Soldiers and Families EDUCATING SOLDIERS AND FAMILIES Leaders have a responsibility to mentor subordinates on the Army’s values and standards, provide guidance on how to interact with the public and create an atmosphere of trust and confidence (both internally and with the public). Part of this mentorship is reinforcing that […]

Operational Security Training

Social Media Training and Awareness Operational Security Training OPSEC Risks and Social Media Social media has become a big part of our Army lives. It helps organizations share information and keeps audiences connected. We depend on social media, but it can be extremely dangerous if you are not careful. Do you know what information you […]

Social Networking

Social Media Strategy Social Networking Essential Facts about Social Networking Networking Internet-based social networking sites have created a revolution in social connectivity. However, con artists, criminals, and other dishonest actors are exploiting this capability for nefarious purposes.   Genuine / Authentic Presence Being genuine is a vital part of connecting with followers as, now more […]

Know Your Audience

Social Media Strategy Know Your Audience Why You Should Know Your Audience It is important to note that new stakeholders and key publics may emerge over time and require a unique strategy. For example, lobbying groups or adversaries would warrant special attention if they are trying to change the operation. PA planners should continually assess […]

Elements of Social Media Success

Social Media Strategy Elements of Social Media Success Benefits of Using Social Media How leaders use social media to communicate and support their goals has a direct impact on how far their messages reach different types of audiences. An effective plan creates a ripple effect on social media platforms. Leaders can be the creator of […]

Spotting Bots

Social Media OPSEC Spotting Bots Bots on Social Media A bot is an automated account run by software capable of posting content or interacting with other users. Some bots pretend to be humans, while others don’t. Bots are especially prevalent on Twitter. In February 2018, Twitter announced changes to its Application Programming Interface that would […]

Building a Social Media Strategy

Social Media Strategy Building a Social Media Strategy Social media strategies will vary depending on the unit or command needs but will usually include the following sections of information: Research & Planning Purpose Audience Platforms Goals Policies & Procedures Conversation Management Content Standards Records Management Employee Guidelines Crisis Communication Execution Voice & Tone Style Guide […]

Political Activities

Social Media Policy and Regulation Political Activities Share Your Voice / Know Your Limits Soldiers are encouraged to express their opinions of the political process online and offline, as long as they are consistent with the Army values and are not expressed as part of an organized communication campaign and as a representative of the […]

HQDA: Online Conduct

Social Media Policy and Regulation HQDA: Online Conduct Social media is a powerful tool we use to communicate on a daily basis to tell the Army’s story. It offers an opportunity to inform, influence and engage your audience with content that communicates the values of your organization. This website will acquaint you with your role […]

Department of Defense

Social Media Policy and Regulation Department of Defense Online conduct should reflect the tenets of the Army Profession. Personnel using social media must abide by instruction at all times, even when off duty. Commenting, posting and linking to material that violates policy or basic rules of personnel conduct are prohibited, along with talking negatively about […]