Social Media Strategy
Social Media and Soldiers
Understand how soldiers should conduct themselves online and on social media.
Did You Know?
Get important facts about Social Media.
Strategy and Social Media
Social media is a powerful communications tool. When used correctly, social media can
help an organization reach an enormous audience. Social media can help organizations
engage in the conversation while at the same time promote awareness of the
organization’s main communication priorities. But not all U.S. Army organizations
use
social media effectively. Suboptimization of social media can be attributed to
organizations
rushing into social media before determining what the organization aims to achieve
with
social media platforms. Using social media effectively is a process, and it
requires strategy, goals, manpower and foresight. The checklists on the following
pages will
help you as you develop your organization’s social media account.
Strategy and Social Media
Social media is a powerful communications tool. When used correctly, social media can
help an organization reach an enormous audience. Social media can help organizations
engage in the conversation while at the same time promote awareness of the
organization’s main communication priorities. But not all U.S. Army organizations use
social media effectively. Suboptimization of social media can be attributed to
organizations
rushing into social media before determining what the organization aims to achieve with
social
media platforms. Using social media effectively is a process, and it
requires strategy, goals, manpower and foresight. The checklists on the following pages
will
help you as you develop your organization’s social media account.