All social media sites need to be approved and endorsed by the unit commander. They should not be approved below brigade level. Each site must nest with higher level messaging and align with the higher-level command’s communication strategy.
Before you get started with social media, it is important to understand DOD and U.S. Army social media policies, which can be found at the next section, Official U.S. Army Social Media Account Requirements and the U.S. Army’s Social Media Guide.
Determine whether you can efficiently and effectively maintain and manage a social media account.
Your audience’s demographics will determine what platforms are most effective for reaching them in a meaningful manner. A person’s age group, occupation, military affiliation, nationality and education influences what platforms he or she will be active on.
Depending on the platform, a badge shows users that your account is authentic.