See the Secretary of the U.S. Army Memorandum, Delegation of Authority – Approval of External Presences.
Before you get started with social media, it is important to understand DOD and U.S. Army social media policies, which can be found at the next section, Official U.S. Army Social Media Account Requirements and at the U.S. Army’s Slideshare account.
Determine whether you can efficiently and effectively maintain and manage a social media account.
Your audience’s demographics will determine what platforms are most effective for reaching them in a meaningful manner. A person’s age group, occupation, military affiliation, nationality and education influences what platforms he or she will be active on.
Depending on the platform, a badge shows users that your account is authentic.