Social Media Strategy

Building a Social Media Strategy

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Social media strategies will vary depending on the unit or command needs but will usually include the following sections of information:

Research & Planning

  • Purpose
  • Audience
  • Platforms
  • Goals

Policies & Procedures

  • Conversation Management
  • Content Standards
  • Records Management
  • Employee Guidelines
  • Crisis Communication

Execution

  • Voice & Tone
  • Style Guide
  • Content Curation
  • Social Media Crisis

Evaluation

  • Analytics
  • Reflection