It is important to note that new stakeholders and key publics may emerge over time and require a unique strategy. For example, lobbying groups or adversaries would warrant special attention if they are trying to change the operation. PA planners should continually assess the information environment, and be ready to pivot.
Time and resources may be limited, so planners should prioritize the need to communicate with the public based on their level of activity.
Both your key publics and stakeholders need to be segmented and combined into groups so you can reasonably and appropriately reach them.