Social Media Strategy
Building a Social Media Strategy
Social media strategies will vary depending on the unit or command needs but will usually include the following sections of information:
Research & Planning
- Purpose
- Audience
- Platforms
- Goals
Policies & Procedures
- Conversation Management
- Content Standards
- Records Management
- Employee Guidelines
- Crisis Communication
Execution
- Voice & Tone
- Style Guide
- Content Curation
- Social Media Crisis
Evaluation
- Analytics
- Reflection