Social Media: Strategy

Social media is a powerful communications tool. When used correctly, social media can help an organization reach an enormous audience. Social media can help organizations engage in the conversation while at the same time promote awareness of the organization’s main communication priorities. But not all U.S. Army organizations use social media effectively. Suboptimization of social media can be attributed to organizations rushing into social media before determining what the organization aims to achieve with social media platforms. Using social media effectively is a process, and it requires strategy, goals, manpower and foresight. The checklists on the following pages will help you as you develop your organization’s social media account.