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Social Media Guide

Overview

Social media represents a shift in the way we as a culture communicate. By using Internet-based platforms like Facebook, Twitter, Instagram, Flickr, and YouTube, social media provides new ways to connect, interact and learn. People no longer look for the news, the news finds them. And in the world of social media, the perception of truth can be just as powerful as the truth itself. The Internet moves information quickly, whether for good or bad. Social media, with a variety of available platforms, can instantaneously connect users within a global network, making the transfer of information even more pervasive. Today, social media is so widespread and transparent that you may already be involved even if you are not actively participating. Social media is a highly-effective tool to use when reaching out to large communities and audiences. But with this substantial ability to connect with the masses, comes risks. Using social media to spread information is becoming the standard. More and more units are using social media to communicate, so it’s more important than ever to understand the risks associated with using the various platforms.

What’s Hot

DINFOS Social Media Forum

DINFOS Social Media Facebook Group

Army Public Affairs UPAR Course

Policy and Regulation

DoD https://dodcio.defense.gov/DoD-Web-Policy/
HQDA https://www.army.mil/socialmedia/
On Line Conduct https://www.army.mil/e2/downloads/rv7/socialmedia/ALARACT_058_2018_PROFESSIONALIZATION_OF_ONLINE_CONDUCT.pdf
Political
Department of Defense Directive 1344.10 https://www.esd.whs.mil/Portals/54/Documents/DD/issuances/dodd/134410p.pdf
https://osc.gov/Services/Pages/HatchAct-FAQ.aspx

Training and Education

Social Networking and Your Online Identity https://public.cyber.mil/training/social-networking-v4/
OPSEC for EOP Operators https://iatraining.us.army.mil/

Social Media Strategy

A guide to building a social media strategy https://pavilion.dinfos.edu/Article/Article/2098049/a-guide-to-building-a-social-media-strategy/
Six elements of social media success https://pavilion.dinfos.edu/Article/Article/2414730/six-elements-of-social-media-success/
Dealing with trolls https://pavilion.dinfos.edu/Article/Article/2160213/dealing-with-trolls/

Know Your Audience

https://pavilion.dinfos.edu/Article/Article/2339406/know-your-audience-publics-and-stakeholders/

OPSEC

Social media guidelines to safeguard personal & unit information https://pavilion.dinfos.edu/Article/Article/2176584/social-media-guidelines-to-safeguard-personal-unit-information/
The proliferation of disinformation https://pavilion.dinfos.edu/Article/Article/2441448/the-proliferation-of-disinformation/
Spotting disinformation actors https://pavilion.dinfos.edu/Checklist/Article/2404709/spotting-disinformation-actors/
OPSEC Snapshot: https://www.slideshare.net/DepartmentofDefense/opsec-snapshot-4332606/

Crisis Communication

Maximize social media during a crisis: https://pavilion.dinfos.edu/Article/Article/2163852/maximize-social-media-during-a-crisis/
Before a crisis: preparing your social media strategy https://pavilion.dinfos.edu/Checklist/Article/2123342/before-a-crisis-preparing-your-social-media-strategy/
During a crisis: social media strategy guidelines https://pavilion.dinfos.edu/Checklist/Article/2098166/during-a-crisis-social-media-strategy-guidelines/
After a crisis: updating your social media strategy https://pavilion.dinfos.edu/Checklist/Article/2098019/after-a-crisis-updating-your-social-media-strategy/
Crisis communication contingency plan template: https://pavilion.dinfos.edu/Template/Article/2144248/crisis-communication-contingency-plan-template/
Crisis management team roles & tasks: https://pavilion.dinfos.edu/Checklist/Article/2108950/crisis-management-team-roles-tasks/

Hot Topics

DINFOS Social Media Forum https://2021-defense-information-school-social-media-forum.heysummit.com/
DoD DINFOS Social Media Group https://www.facebook.com/groups/DINFOSSMForum
HQDA Army Public Affairs UPAR Course https://www.army.mil/socialmedia/

Leaders Guide

DoD Social Media Hub https://dodcio.defense.gov/Social-Media/
DoD Social Media Education and Training https://dodcio.defense.gov/Social-Media/SMEandT/
HQDA Social Media https://www.army.mil/socialmedia/
DINFOS Social Media https://pavilion.dinfos.edu/search-results/social-media/