Internet-based social networking sites have created a revolution in social connectivity. However, con artists, criminals, and other dishonest actors are exploiting this capability for nefarious purposes.
Being genuine is a vital part of connecting with followers as, now more than ever, consumers are seeking authentic experiences and holding brands accountable for their content. Brands need to be true to their values and brand voice, communicate openly and honestly with customers and be responsible for their actions.
Before creating your social media presence, you must know who you are as a brand. Your brand shouldn’t constantly change every now and then, it should stay the same for the most part. Things that should remain unchanged are simple things such as the logo, the business colors, the message, brand tone, and even the font. Regularly mentioning your values and mission is something that will help new and existing customers know what they are getting from you. Having this consistency can help portray the image of expertise in your profession. Using this strategy helps you grow your audience through reach and engagement due to your profile being recognizable.